Types Of Paper In Catalog Printing & Tissue Paper Packaging

There are many things that are important to catalog design. The cover page design and the style of your brochure's item pages all play essential functions in creating a brochure that will bring in brand-new clients and sales.

None of the things mentioned above are more important than the type of paper you will pick to print your brochure on. The "feel" of your catalog is essential to your possible clients. The longer they have your brochure in their hands, the more product they will buy. In this article I will discuss a few of the numerous paper options you need to print your brochure on.

First you need to decide if the cover will be the very same paper as the rest of your catalog. Most of the times the cover will be of much heavier weight then the interior pages.

2nd you will need to select coated or uncoated paper for printing your brochure. Coated paper is for the glossier layouts and uncoated is more affordable, but can still display your products well.

So you have 2 things to consider initially, "Will it be glossy paper or not?", "Will my cover be the very same weight as the interior pages of my brochure?"

When you have actually answered those 2 questions the next decision is what the weight of the paper will be. A lot of catalogs go with 60, 70, or 80 lb. weights. It would be 60lb uncoated or layered, 70 pound. Coated or uncoated. 80 lb. Paper normally is only chosen for 80 lb. Weight and above. Not all paper is measured by weight. Some is measured by thickness or "points".

Now the above is actually over-simplified. There are other kinds of special paper you can choose from. There is textured paper, photographic paper, and other more expensive paper to select from if you are offering a costly or high-end product.

When choosing the paper your brochure will be printed on, there are likewise other considerations. Such as the technique of printing you are going to choose.

If you are going to have your catalog printed on a hot-set web press, then you can pick coated or uncoated paper. The heat will dry the ink as it click here prints your catalog. If your printer utilizes a cold-set web press then the ink air-dries and is absorbed into the paper. A cold-set web press can not print on coated paper.

Then you can pick from any of the high quality papers they have readily available, if your printer utilizes a sheet-fed press. The same goes for printers that do digital printing.

It will click here depend a lot on the printer you select. You require to find out what kind of paper is offered and you will wish to see samples get more info of the paper to get a much better concept of which one you wish to print your catalog on. Also ask your printer to recommend the various kinds of paper they believe will be the best for your catalog.

Here is a list of a few of the kinds of paper your printer might have available for you to choose from or may have the ability to purchase for you.

4 things determine the quality of the paper, opacity, brightness, finish, and ppi. (Pounds per inch) Brightness impacts the contrast and sparkle of the paper. If a paper is too opaque, your text and images from one page will be seen through onto another page that your consumer is trying to check out.

Ask your printer to offer you with samples or swatch pamphlets and a catalog for printing your brochure on the different kinds of paper before you decide. You know what your budget is and paper is just one of the expenses you have to think about.


None of the things mentioned above are more crucial than the type of paper you will pick to print your catalog on. In this short article I will go over some of the many paper choices you have to print your brochure on.

There is textured paper, photographic paper, and other more pricey paper to select from if you are selling a pricey or high-end item.

If you are going to have your brochure printed on a hot-set web press, then you can select uncoated or layered paper. You require to discover out what type of paper is readily available and you will desire to see samples of the paper to get a much better idea of which one you desire to print your catalog on.

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