There are many things that are very important to brochure design. Your images should be attractive and sharp. Your text and even the typeface you utilize for the text is very important. The cover page style and the style of your brochure's product pages all play essential roles in developing a catalog that will bring in new consumers and sales.
None of the things pointed out above are more important than the type of paper you will pick to print your catalog on. In this post I will go over some of the lots of paper options you have to print your brochure on.
First you need to choose if the cover will be the same paper as the rest of your brochure. For the most part the cover will be of much heavier weight then the interior pages.
Second you will need to select covered or uncoated paper for printing your brochure. Layered paper is for the glossier designs and uncoated is more affordable, but can still display your products well.
So you have 2 things to think about initially, "Will it be glossy paper or not?", "Will my cover be the very same weight as the interior pages of my brochure?"
As soon as you have actually addressed those 2 concerns the next choice is what the weight of the paper will be. Most brochures opt for 60, 70, or 80 pound. weights. So it would be 60lb uncoated or coated, 70 pound. Coated or uncoated. 80 lb. Paper normally is only picked for 80 lb. Weight and above. Also, not all paper is measured by weight. Some is determined by density or "points".
Now the above is actually over-simplified. There are other kinds of special paper you can select from. There is textured paper, photographic paper, and other more pricey paper to select from if you are selling a expensive or high-end item.
There are also other factors to consider when selecting the paper your brochure will be printed on. Such as the approach of printing you are going to pick.
You can read more choose uncoated or covered paper if you are going to have your catalog printed on a hot-set web press. The heat will dry the ink as it prints your brochure. Then the ink air-dries and is absorbed into the paper, if your printer uses a cold-set web press. A cold-set web press can not print on layered paper.
If your printer uses a sheet-fed press then you can pick from any of the high quality papers they have readily available. The very same opts for printers that do digital printing.
It will depend a lot on the printer you select. You need to find out what kind of paper is readily available and you will wish to see samples of the paper to get a much better idea of which one you website desire to print your catalog on. Also ask your printer to suggest the various kinds of paper they think will be the very best for your catalog.
Here is a list of a few of the types of paper your printer might have readily available for you to select from or may have the ability to buy for you.
Four things determine the quality of the paper, opacity, ppi, surface, and brightness. (Pounds per inch) Brightness affects the contrast and sparkle of the paper. If a paper is too nontransparent, your text and images from one page will be seen through onto another page that your customer is trying to check out.
Ask your printer to provide you with samples or swatch pamphlets and a rate list for printing your catalog on the different kinds of paper before you decide. You know what your spending plan is and paper is only one of the costs you need to think about.
None of the things mentioned above are more essential than the type of paper you will pick to print your brochure on. In this article I will go over some of the numerous paper choices you have to print your catalog on.
There is textured paper, photographic paper, and other more costly paper to select from if you are offering a high-end or expensive product.
If you are going website to have your catalog printed on a hot-set web press, then you can select uncoated or layered paper. You need to find out what type of paper is offered and you will want to see samples of the paper to get a better concept of which one you desire to print your brochure on.